"Tech Neck" & Forward-Head Posture
Head forward of shoulders from prolonged screen time. Drives chronic neck pain, headaches, and upper back strain.
Evidence-based postural dysfunction care at AWC Rosedale, chiropractic, sports acupuncture, and rehabilitation for forward-head posture, rounded shoulders, "tech neck", and chronic postural pain.
Last clinically reviewed: May 2026 by Dr. Jun Chung, Doctor of Chiropractic, NZ College of Chiropractic Graduate, ACC-registered. Reviewed for clinical accuracy against current peer-reviewed evidence (Bryans et al., 2014, J Manipulative Physiol Ther).
Quick Answer
At Auckland Wellness Centre in Rosedale, we treat postural dysfunction through chiropractic adjustment, postural rehabilitation, and targeted exercise prescription. Our approach addresses the biomechanical root cause (thoracic mobility loss, shoulder blade dysfunction, deep neck flexor weakness) rather than just the symptom. ACC patients pay a co-payment per session and no GP referral is required.
Understanding Posture Correction
Poor posture is rarely just a habit, it's typically a structural pattern. The underlying cause is usually thoracic stiffness, scapular dysfunction, or deep neck flexor weakness. Targeted correction addresses both the visible posture and the structural drivers.
Head forward of shoulders from prolonged screen time. Drives chronic neck pain, headaches, and upper back strain.
Shoulders forward, chest tight. Drives shoulder pain, breathing restriction, and chronic upper back tightness.
Increased thoracic curve from desk work or osteoporosis. Targeted care improves mobility and reduces upper back pain.
Sway-back posture with abdominal protrusion. Drives chronic lower back pain. Combined adjustment and rehab address the pattern.
Our Difference
Posture correction is more than telling someone to "stand up straight". We combine chiropractic adjustment, sports acupuncture, and prescriptive rehabilitation to address both structural and muscular drivers.
Chiropractic, sports acupuncture, and rehabilitation under one roof, allowing your care team to combine treatments instead of working in silos.
No GP referral required if your postural pain stems from an injury (whiplash, fall, work strain). We assess at your first visit.
Korean and Chinese-speaking practitioners available for posture consultations, serving North Shore's diverse community.
Same-week appointments available. Free parking on-site. Wheelchair accessible. Two minutes off Albany Expressway.
From Our Clinical Team
In our clinical experience treating postural dysfunction in North Shore Auckland, we've seen a clear pattern: conservative care produces meaningful improvements when applied early. The 2014 systematic review in J Manipulative Physiol Ther (Bryans et al.) showed manual therapy combined with prescriptive exercise produces meaningful posture improvements, and the ACC Clinical Pathway explicitly recommends conservative management before more invasive options.
At AWC, every postural dysfunction case follows our three-step integrated approach: (1) Biomechanical assessment to identify the root cause, we examine thoracic mobility, scapular position, deep neck flexor function, and habitual patterns. (2) Targeted intervention combining chiropractic adjustment, sports acupuncture, and rehabilitation under one roof. (3) Functional rehabilitation with home exercises to prevent recurrence. This integrated model is what separates lasting recovery from temporary relief.
- The clinical team at Auckland Wellness Centre
Your Posture Care Team
Chiropractors and acupuncturists working together at one clinic, registered with their respective NZ professional bodies.
Principal Chiropractor
NZ College of Chiropractic Graduate, Registered with the Chiropractic Board of New Zealand. Founded AWC in 2013. Specialises in postural biomechanical assessment and structural posture correction.
Chiropractor
NZ College of Chiropractic Graduate, Registered with the Chiropractic Board of New Zealand. Korean-speaking. Focuses on "tech neck" rehabilitation and forward-head posture correction.
Acupuncturist (PhD)
Chinese Medicine Council of New Zealand, Specialist Scope (Registration #1926). NZ's only PhD-qualified acupuncturist with CMCNZ Specialist scope. Treats chronic postural pain with focus on chronic pain pathways.
Acupuncturist
ACC Registered Treatment Provider. Specialises in sports-related postural patterns and work-related postural strain.
ACC Coverage
If your postural dysfunction resulted from whiplash, a fall, sport, or workplace incident, ACC covers most of the treatment cost. No GP referral required. We handle the ACC paperwork at your first visit.
Learn About ACC Coverage →Posture Care Across North Shore
Located just 2 minutes off the Albany Expressway with free on-site parking, we frequently welcome patients driving from across North Shore Auckland for posture correction. Wheelchair accessible, EFTPOS & bank transfer accepted.
Common Questions
Related Treatments
Posture Correction is often connected to other musculoskeletal issues. If you also experience these symptoms, the underlying cause may be shared.
Visit Us
Free parking on-site. Wheelchair accessible. Two minutes off Albany Expressway. EFTPOS, debit, bank transfer accepted.
Auckland Wellness Centre
Unit E2, 27 William Pickering Drive
Rosedale, Auckland 0632
Phone: 09 600 1939
| Monday | 9:00am – 7:00pm |
| Tuesday | 7:00am – 9:00pm |
| Wednesday | 9:00am – 7:00pm |
| Thursday | 7:00am – 7:00pm |
| Friday | 9:00am – 7:00pm |
| Saturday | 9:00am – 5:00pm |
| Sunday | 9:00am – 5:00pm |
Same-week appointments available. ACC accepted. No GP referral required.
Book a Practitioner Directly
Senior Chiropractor · CBP-certified · 20 yrs
Book with Dr. Michael Blandy →Founder · Chiropractor · TPI/ART
Book with Dr. Jun →Chiropractor · NZCC · Korean-speaking
Book with Dr. Brian Bae →ACC-accredited · No GP referral required · Same-week appointments usually available
Often paired with
Secure booking via Mananotes · Free cancellation up to 24h
Quick booking, 3 steps
15-minute posture & spine assessment to pinpoint what is causing your pain — no commitment, no card needed. Our chiropractors and acupuncturists review your results together.